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ADVERTISING PERSPECTIVES

Glossary of Ad Tech

Kevin Reynolds · October 14, 2013 ·

Ad Age reports on ad tech firms going around holding co’s and straight to advertisers.

Glossary of Ad Tech Companies

 

Gartner’s Digital Marketing Transit Map

Kevin Reynolds · July 1, 2013 ·

Gartner Digital Marketing Transit Map

Check out the tool at Gartner.

Why do we call it “Digital”?

Kevin Reynolds · October 24, 2009 ·

Why do we as an industry refer to online media and other emerging technologies as “Digital”? [Read more…] about Why do we call it “Digital”?

Welcome to Advertising Perspectives

Kevin Reynolds · October 1, 2009 ·

Welcome to the Advertising Perspectives Blog. The purpose of this site is to publish Advertising Perspectives’ thoughts and ideas about the Media 2.0 landscape and to share other voices and points of view about our industry. [Read more…] about Welcome to Advertising Perspectives

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